Projourney Retail Space
2024
Art Direction
Projourney Retail Space.
2024







Art Direction
Projourney Retail Space.
2024

This is a surrealist space where design breaks free from the constraints of reality. Within this minimalist yet pragmatic environment, art and aesthetics have evolved into distinct scenario-driven brand expressions—offering every traveler, whether setting out or already en route, clearer and more professional styling solutions.

Against a monochrome canvas of black, white, and gray, Projourney transforms the overall brightness through an extensive sticker color palette, infusing the space with a lively and lighthearted atmosphere. Each sticker color corresponds to a distinct personality hue, subtly echoing the brand philosophy throughout the space.